Say hello first
A friendly greeting and a simple question invite people to stop and look.
Guide hub
Sales and customers at event stalls
Greet people, show the product and make it easy to buy. Traders who talk to customers, keep the stall tidy and answer questions with confidence sell more than those who wait behind the table. These guides cover the skills that matter at the stall.
LM
Written by Lisa MaceSpecialist in sales and customers
The short answersGreet Display Objections Repeat custom
Four habits of stalls that sell
Make it easy to see
Show clear prices, keep the table tidy and put your best product at eye level.
Listen, then answer
Hear the concern, answer plainly and offer an alternative if the price is a barrier.
Give a reason to return
With permission, collect contact details and offer something that brings people back.
The guides
Every guide on sales and customers
How to attract customers to your stall
What draws people to a stall, from layout to the first thing they see.
Stall display that sells
Laying out a table so products and prices are easy to see.
Handling price objections
What to say when a customer says it is too expensive.
Upselling at a market stall
Bundles and add-ons that help the customer and raise the sale value.
Building repeat customers at events
Staying in touch with customers after the event.
Selling in bad weather
How to keep trading when the forecast turns.
Common questions
Sales and customers: frequently asked questions
How do I get more people to stop at my stall?
Greet people, keep the display tidy and put something eye-catching at the front. A branded gazebo and clear signage help people find you.
How should I deal with a customer who says my prices are too high?
Listen first, then explain what the customer gets for the price. If it still does not suit them, offer a smaller or cheaper option.
Should I try to upsell?
Offer a relevant add-on or bundle when it helps the customer. Suggest it once and let them decide.
Can I collect customers' contact details?
Yes, with their clear permission and a stated reason. The Information Commissioner's Office explains the rules on handling personal data.
How do I keep selling in bad weather?
A sturdy gazebo with side walls keeps customers and stock dry, and a clear, well-lit display helps people see what you sell.
From Gala Tent
Gazebos built for regular pitches
Once a pitch is confirmed, the stall needs to fit it. Gala Tent makes market stall gazebos for traders who set up week after week.
More from the Gala family
Useful pages on our sister sites
Event Industry Trader is published by Gala Tent. These pages from Gala Tent and the wider Gala group go further on the kit, branding and payments covered here.
Sources
Where to check the rules
Rules vary by council and by event. Confirm requirements with the organiser and the relevant authority before you act.