How to find events and markets to trade at
Start with your local council's market listings, event organisers' websites and trader groups on social media, then ask regular traders which events are worth the pitch fee. Apply early, because popular events often fill their pitches well ahead of the date.
Where to look
- Your local council's market pages, which list regular markets and how to apply.
- Organiser websites, which often have a trader application page.
- Trader groups on social media, where organisers and traders share pitch calls.
- Shows and festivals you visit as a customer, to see which traders work well there.
- Other traders, who know which events bring the footfall.
How to judge whether an event is worth the fee
- Footfall. Ask the organiser for last year's attendance.
- Audience. Check that the crowd matches what you sell.
- Fee structure. Find out whether the fee is fixed, or a share of your takings.
- Competition. Count how many stalls sell the same thing.
- Conditions. Check whether the pitch is indoors, outdoors or exposed.
- Reports from traders who have been before.
How to apply
Read the trader terms before you apply. Most organisers ask for a product list, photos of your stall, your insurance certificate and any food registration. Send everything in one go so the organiser has what they need to say yes.
Build a calendar
Mix regular weekly or monthly markets with a few larger events. Regular markets build a following and steady income, while larger events can bring a spike in sales for a higher fee.
Frequently asked questions
How far ahead should I apply for an event?
It varies. Large events often take applications well ahead of the date, and small local markets may accept bookings closer to the day. Check the organiser's application dates.
Are trader groups on social media reliable?
They are a useful place to find pitch calls and advice. Confirm every booking directly with the organiser before you pay.
Is it worth trading at a free event?
Compare the likely sales with your costs for the day. A free pitch can still cost you time, fuel and stock.
How can I find out the footfall before I book?
Ask the organiser for last year's attendance and talk to traders who have been before.
Gazebos built for regular pitches
Once a pitch is confirmed, the stall needs to fit it. Gala Tent makes market stall gazebos for traders who set up week after week.
Useful pages on our sister sites
Event Industry Trader is published by Gala Tent. These pages from Gala Tent and the wider Gala group go further on the kit, branding and payments covered here.
Where to check the rules
Rules vary by council and by event. Confirm requirements with the organiser and the relevant authority before you act.